Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
Snowflake product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and drive success for our customers. We are looking for a Sr. Product Marketing Manager to orchestrate go-to-market execution for the Finance Department / CFO Office, scaling global programs, amplifying regional priorities, and ensuring our message resonates with finance leaders across industries.
What You’ll Do
- Co-own and align marketing strategy for the Finance team personas, ensuring plans reflect customer insights and empower the field to execute with impact.
- Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns and targeted sales plays that accelerate adoption.
- Enable the field at scale by running programs, sales plays, and delivering relevant messaging that drive pipeline and revenue outcomes.
- Lead cross-functional working groups to ensure disciplined marketing program execution and alignment across teams.
- Champion outcome-driven selling by equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact.
- Translate Snowflake’s platform value into business value statements that resonate with decision makers across every industry vertical.
- Support industry coverage and Data for Good initiatives by ensuring campaigns and narratives land with business and societal impact.
Our Ideal Candidate Will Have
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy, ideally within data, analytics, cloud, or AI/ML.
- Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas.
- Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes.
- Ability to translate technology value into clear business outcomes that resonate with decision-makers.
- Strong collaboration and influence skills, with the ability to align global strategy to regional execution.
- Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives.
- Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions.
- An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus.
- BS/BA degree preferred.
- Willingness to travel up to 25% of the time.