Description
The Principal CRO and Web Analyst will drive the insights, measurement, and experimentation that shape Datadog's website roadmap and improve how users discover, learn, and convert.
You will use data to uncover opportunities, size impact, guide prioritization across high-value pages and journeys, and inform audience segmentation and personalization.
This role combines analytical depth, clear storytelling, and hands-on execution across testing and optimization while shaping the experimentation culture and strategy that the broader team operates within.
You will partner closely with Marketing, Product, and Web Engineering to deliver measurable gains in engagement and conversion.
Responsibilities:
- Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap
- Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns
- Translate insights into clear recommendations, prioritization frameworks, and experimentation plans
- Define and scale Datadog's web experimentation program, including testing strategy, methodology, and best practices
- Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives
- Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership
Requirements:
- 10+ years of professional experience, including 6–8 years in conversion rate optimization, web analytics, experimentation, or a related field
- Strong analytical and problem-solving skills, with the ability to turn data into clear narratives and decisions
- Experience with user behavior data, funnel reporting, audience segmentation, and testing methodologies
- Experience with analytics and experimentation tools such as GA4, Metabase, Datadog Digital Experience tools, VWO, or similar platforms
- Comfortable influencing cross-functional teams and senior stakeholders, guiding prioritization and investment decisions using data
- Strong attention to detail and high standards for data accuracy, instrumentation, and measurement integrity
Benefits & Growth:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best-in-class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture