Description
Thunes is seeking a dynamic and innovative Manager of Content & Thought Leadership to join our growing marketing team.
This role will focus on driving content creation and thought leadership campaigns that enhance Thunes' global narrative, engage our target audience, and support our growth initiatives.
The successful candidate will report directly to the Director of Brand & Public Relations and play a critical role in executing content strategies that amplify our brand, position us as thought leaders, and support our demand generation, sales enablement, customer community building, and brand awareness goals.
Key Responsibilities:
- Content Strategy Execution: Support the Director of Brand & Public Relations in building and executing Thunes' global content strategy.
- Content Creation & Production: Develop and produce high-quality content that aligns with Thunes' messaging and target audience.
- Artificial Intelligence Implementation: Lead the identification and implementation of AI tools that will optimize content development, production, and scalability.
- Storytelling for Target Accounts: Work closely with sales and product teams to understand the needs of our target accounts and craft relevant, engaging content.
- Content Planning & Execution: Manage the content calendar, ensuring timely delivery and alignment with global campaigns, product launches, and other business initiatives.
- Collaborative Content Production: Work with internal teams, external agencies, and freelancers to produce content.
- Internal & External Content Alignment: Collaborate with product marketing and demand generation teams to align content creation with business objectives.
- Client & Partner Engagement: Develop client-facing materials that showcase our solutions and highlight customer success stories.
- Performance Measurement: Track and measure the performance of content across various platforms.
- Thought Leadership: Identify opportunities for content-driven thought leadership.
- Social Media Strategy: Support the development and execution of social media content strategies.
Professional Experience/Qualifications:
- Experience: 4-6+ years of experience in content creation and marketing, within a B2B fintech environment.
- Content Expertise: Strong background in writing, content creation, and storytelling with an emphasis on strategic alignment to business goals.
- Artificial Intelligence: Deep understanding of AI tools for content creation, optimization, and scalability.
- Analytical Skills: Strong ability to analyze content performance data and leverage insights to improve strategies.
- Collaboration: Proven ability to work cross-functionally with sales, product, and regional teams.
- Copywriting Excellence: Excellent writing, editing, and proofreading skills.
- Social Media & Digital Savvy: Experience with social media strategies for B2B.
- Project Management: Strong organizational skills with the ability to manage multiple content initiatives simultaneously.
- Creative Mindset: Creative, innovative thinker with a passion for developing new ways to engage audiences.
- Growth Mindset: A proactive attitude with a passion for continuous improvement, learning, and contributing to the growth of the content and marketing function.