Description
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.
Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Security. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies.
Responsibilities
- Build and implement a robust competitive intelligence program for Security. This program will analyze competitors' products, services, pricing, packaging, marketing strategies, and financial performance in detail.
- Create clear materials for both internal and external use. This includes battlecards, bulletins, training documents, and comparisons for blogs and websites.
- Track, study, and communicate competitive developments, providing timely responses to market changes and competitor actions.
- Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
- Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
- Maintain a deep awareness of the security market, including market trends, competitive dynamics and SWOT evaluations.
- Successfully collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
- Participate in industry events to monitor trends and advise on competitive shifts.
Requirements
- Knowledge of the Security market, key players, technologies and trends.
- Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry.
- Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
- Experience translating technical features into compelling business value for diverse audiences.
- Ability to build relationships and work successfully with teams across the company, including sales, marketing, engineering, and executive team.
- Strong communication skills, including verbal, written, and visual skills.
- Background in engineering, computer science, or equivalent experience is helpful but not required.
Benefits
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave