Description
Datadog is seeking a strategic and data-driven Principal Growth Marketing Manager – SEO/GEO to lead organic growth through content and off-page strategy.
This role is centered on defining content creation, distribution, and discovery across traditional search engines and emerging AI/LLM platforms.
You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact.
Responsibilities:
- Own Datadog’s content-led SEO/GEO strategy, defining topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
- Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
- Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content to improve AI-driven discoverability
- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
- Partner closely with the Website Experience team to ensure content is effectively surfaced, indexed, and performant
- Create and contribute to high-impact content, setting the standard for quality and SEO performance
- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog
Requirements:
- 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy
- Highly analytical and comfortable working in large datasets to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound
- Strong understanding of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Benefits:
- Generous and competitive benefits package
- New hire stock equity and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best-in-class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture