Description
The Global Marketing & Digital Wealth organization at BlackRock is seeking a Marketing Manager to lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan.
You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns.
Responsibilities:
- Design and lead integrated marketing plans that support the growth of the Japan Wealth and Institutional businesses and contribute to the firm’s financial objectives.
- Develop campaigns aligned with Japan’s business priorities, leading content strategy, messaging, campaign materials, and activation plans designed to reach relevant client audiences.
- Partner with regional marketing teams across digital, events, content, and iShares, as well as investment teams, product strategists, client business teams, Asia Pacific (APAC) Corporate Communications, and Compliance, to deliver integrated marketing solutions.
- Lead the development and review of fund marketing materials, including materials supporting fund launches, and represent Marketing in new business initiatives.
- Serve as a brand ambassador, strengthening awareness, familiarity, and preference for BlackRock’s investment capabilities among clients.
- Manage campaigns within allocated budgets and oversee relationships with third-party agencies and vendors where appropriate.
- Ensure marketing initiatives follow BlackRock guidelines, controls, and processes, proactively identifying and resolving risks.
Requirements:
- At least eight years of relevant experience in financial services, preferably within asset management, banking, or wealth management.
- Excellent written and verbal communication skills in Japanese and English, including the ability to write, edit, and proofread marketing copy.
- Strong knowledge of the investment-management industry, including investment products, client segments, and the competitive landscape.
- A creative and data-informed approach to developing engaging messages, evaluating campaign performance, and identifying opportunities to improve established practices.
- Strong strategic, critical-thinking, quantitative, and analytical skills, with the ability to develop thoughtful solutions and implement initiatives independently.
- Demonstrated ability to influence senior stakeholders and collaborate effectively across local, regional, and global teams without relying on formal authority.
- Strong project-management, prioritization, and organizational skills, with close attention to detail and the ability to advance multiple initiatives in an evolving environment.
Benefits:
- Strong retirement plan
- Tuition reimbursement
- Comprehensive healthcare
- Support for working parents
- Flexible Time Off (FTO)