Description
GovTech is the lead agency driving Singapore's Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government's capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity.
You will lead communications and marketing for Digital Academy, shaping how we reach, engage and influence GovTech officers, managers and Practice Leads. This is not a traditional corporate communications role. We are looking for someone who understands audiences, uses data to drive decisions and can turn complex capability development concepts into compelling messages and campaigns that change behaviour.
Responsibilities:
- Set communications strategy: Own Digital Academy's messaging, positioning, campaigns and communications roadmap.
- Understand audiences: Segment officers, managers and Practice Leads, tailoring messages to their needs and motivations.
- Drive adoption and engagement: Design campaigns that encourage officers to discover, use and benefit from Digital Academy's products and services.
- Create compelling content: Translate complex capability concepts into clear, engaging stories across digital channels, campaigns and events.
- Use data to improve: Measure reach, engagement, conversion and behaviour change; experiment and optimise based on evidence.
- Leverage AI and automation: Use AI tools to accelerate content creation, personalise communications and improve campaign effectiveness.
- Build a consistent experience: Partner with Product and Design to ensure communications and user journeys work together.
- Influence stakeholders: Work across Digital Academy and GovTech to align messaging, drive initiatives and strengthen engagement.
Requirements:
- 8+ years of experience in communications, marketing, growth marketing or related roles, including experience leading campaigns or communications strategy.
- Proven track record of driving measurable audience engagement, product adoption or behaviour change.
- Strong storytelling, writing and ability to simplify complex ideas for different audiences.
- Experience with digital marketing, audience segmentation, campaign experimentation and analytics.
- Comfortable using AI tools, automation and modern marketing platforms to improve effectiveness.
- Strong stakeholder management, creative judgement and ability to influence without authority.
- Independent, resourceful and comfortable building new approaches rather than relying on traditional communications playbooks.
- Experience with product marketing, internal communications, learning platforms or organisational change is a plus.
What we offer: GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe that diversity is the foundation to innovation. Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks. These include leave benefits to meet your work-life needs and employee wellness programs. We champion flexible work arrangements (subject to your job role) and trust that you will manage your own time to deliver your best, wherever you are, and whatever works best for you.