Description
We are seeking an experienced Marketing Strategist to lead Capital One Business Travel marketing.
The ideal candidate will have experience leading a team and developing and executing large-scale marketing campaigns.
Key Responsibilities:
- Serve as a lead Marketing Strategist in a collaborative cross-functional team and partner with them to provide strategic and tactical thought partnership to drive continued engagement and retention with our customers.
- Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met.
- Leverage problem-solving and influencing skills to ensure marketing initiatives deliver on intent.
- Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company.
Ideal Candidate:
- Has experience leading marketers in large organisations, along with a proven ability to develop marketing strategy in new spaces.
- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
- Detailed-oriented with strong prioritisation skills; able to learn and adapt.
- Highly effective communication skills with outstanding writing and presentation abilities.
- Experience with a variety of marketing channels.
Basic Qualifications:
- Bachelor’s Degree or Military Experience.
- At least 6 years of experience in brand strategy or product marketing experience with experience managing channels, agency or client side.
- At least 6 years of experience in planning, executing and analysing marketing programs.
- At least 6 years experience in managing creative processes, partnering with creative teams and developing marketing materials.
- At least 2 years of people management experience.
Preferred Qualifications:
- Master’s degree in marketing or business.
- 3+ years of experience in marketing in the travel industry or for a premium brand.
- 3+ years of experience in marketing for financial services or another highly regulated industry.
- 7+ years of experience driving optimisation plans and creative strategy.
- 7+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.
Salary Information:
- McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing.
- New York, NY: $193,800 - $221,200 for Sr. Manager, Marketing.
- Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing.
Benefits:
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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