Business Development Marketing Manager

An exciting opportunity has arisen for a Business Development Marketing Manager to join our Business Development and Commissioning Team. This role is pivotal in ensuring that The Children's Trust is considered the provider of choice, to support children with Acquired Brain Injury (ABI) and Neurodisability across the UK and internationally.

The role leads on all business development and services-marketing activities to drive and increase brand awareness, identify and develop new opportunities, and cultivate relationships and partnerships to ultimately increase referrals and achieve income budget across all services offered by The Children's Trust.

This role will require travel across the country including supporting at and attending events, all of which may require overnight stays.

Main duties of the job

The postholder will support the strategic growth of the organisation. This includes promoting new services; supporting pathway development; and coordinating the branding and marketing associated with these services. The role will deliver account-based and multi-channel services-marketing activity, helping to expand referral pipelines, diversify income streams and generate new opportunities.

This role will be key to developing and maintaining relationships with key external stakeholders including hospital-based & community-based clinicians, commissioners at both integrated care boards and local authorities, with professionals from NHS England at a regional and national level, international embassies, and medico-legal professionals including case managers and lawyers.

Responsibilities

• In collaboration with the Head of Business Development & Commissioning, Lead Analyst & Impact Manager, Senior Commissioning Manager and relevant service leads, contribute to the development & implementation of the business development strategy, optimising referral-generating activity across existing and new services.
• Manage and deliver two connected areas of activity, drawing on support from colleagues across the organisation as required:
• Account-based marketing plan (referred to as key accounts) developing, cultivating and stewarding relationships to support referral pipelines across all services, including but not limited to relationships with NHS referrers and funders, local authorities, and private providers/funders.
• Services marketing plan overseeing the creation, implementation and review of multi-channel marketing activity to both professionals and parents/families.
• Oversee the organisations events programme, including hosted events webinars, site visits and tours, showcase events/open days, education events, and conferences, as well as external events conferences, round tables, networking events etc., considering appropriate strategic alignment.
• Oversee event logistics and provide day-to-day management, support and direction to the Business Development Marketing Officer.
• Represent The Children's Trust externally, at both events and in meetings, ensuring opportunities are maximised and position is optimised, as aligned to the strategy.

Benefits

• Attractive salary of £43,266
• Flexible benefits platform
• On-site nursery
• Free eye tests
• Enhanced Maternity and Paternity Pay
• Time out days for those experiencing menopause symptoms and time off for gender reassignment
• Additional annual leave days for those with long service
• Free on-site parking
• Staff shuttle service
• Car Scheme (subject to eligibility)
• Subsidised cafeteria
• On-site staff accommodation (subject to availability)