Marketing Manager

We are seeking a Marketing Manager to lead our marketing efforts at universities in the US.

The successful candidate will be responsible for managing a team of Student Marketeers and implementing marketing strategies to engage new users and expand the consumer base on and off campus.

Responsibilities:

• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
• Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in-store visibility in and around university.
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers.
• Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
• Manage sampling requests externally and internally, ensuring these align with wider priorities.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.

People Management:

• Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
• Implement and uphold the national recruitment, on-boarding and training modules for consistency.
• Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers.
• Lead a strong Team Leader program.

Premium Appeal of Local Pride:

• Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.
• Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.
• Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.

Marketing Innovation:

• Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
• Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
• Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.

Organizational Capabilities and Enabling Structure:

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
• Drive efficiencies in our programs, using program tools to ensure we are set up for success.
• Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.

Requirements:

• 2+ years marketing experience
• Experience in leading teams and managing people
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English, additional language skills an advantage.
• Excellent communication skills, including presenting and training abilities.
• Must have valid US driver’s license.

What We Offer:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement
• Base salary range: $65,500 - $85,000 + cash incentives