Senior Retention Marketing Executive

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day. Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world.

You'll join our Retention Marketing team in Bath, which keeps readers engaged and subscribed across Future's global portfolio. Based in our Bath office on a hybrid basis, we build direct relationships with print and digital subscribers using a customer-first approach. We manage lifecycle journeys, test win-back pricing, and optimize email campaigns across iconic print titles and digital memberships.

As a Senior Retention Marketing Executive, you'll manage end-to-end customer retention campaigns across digital and print subscriptions. You'll execute onboarding, engagement, and win-back initiatives to reduce churn and build reader loyalty. In this role, you'll partner with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.

Your responsibilities include:

• Planning and executing multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
• Managing end-to-end campaign delivery, briefing creative teams on high-converting copy, design assets, and promotional offers.
• Collaborating with CRM teams to build, test, and deliver automated email marketing series and digital customer journeys.
• Reviewing retention metrics and monthly performance data to evaluate campaign impact and support commercial planning.
• Running A/B tests on email subject lines, layouts, and promotional offers to continuously optimize subscriber retention.
• Partnering with cross-functional stakeholders in Editorial, Digital, and Customer Service to advocate for customer-first retention strategies.

To succeed in this role, you'll need:

• Demonstrable experience managing retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
• Proven skill in executing multi-channel email marketing campaigns and automated digital subscriber sequences.
• Strong data evaluation skills with an ability to translate spreadsheet data into clear campaign recommendations.
• Excellent copywriting and proofreading skills, ensuring high attention to detail and consistent brand voice across campaigns.
• Collaborative approach to problem-solving and managing creative projects alongside design, editorial, and CRM teams.
• Creative curiosity for A/B testing email subject lines, layouts, and promotional offers, alongside knowledge of digital marketing trends.

We offer:

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• A share of our profits with a bonus when we hit our targets
• Refer a friend scheme with payment following the successful hire
• Well-being support with access to our Collette Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected salary range for this role is £27,000 - £30,000.