Senior Director, Consumer Payments Marketing

The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities.

Key Responsibilities:

• Consumer Segment Strategy & Execution: Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC.
• Integrated Planning & Cross-Functional Alignment: Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.
• Affluent & Cross-Border Strategy: Oversee the development of Visa's Affluent marketing strategy for LAC, including premium positioning, differentiated experiences, and partnerships that drive preference among high-value consumers.
• Next Gen, Debit, eCommerce & New Digital Payments: Oversee the development of marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers across LAC markets.
• Sponsorships, Partnerships & Experience Integration: Partner with Sponsorships and Partnerships teams to ensure consumer segment priorities are integrated into partnership activation strategies.
• Brand & Consumer Storytelling: Shape Visa's segment-specific consumer story by articulating the 'why' behind campaigns and reinforcing leadership in security, trust, innovation, and relevance.
• Leadership & Culture: Build, lead, and develop a high-performing team of senior managers focused on segment marketing excellence across LAC.

What Success Looks Like:

• Consumer segment strategies deliver measurable impact on brand preference, product adoption, and business growth across Affluent, Next Gen, Cross-Border, eCommerce, Debit, and New Payment Flows.
• Strong alignment between marketing, product, sponsorships, and market teams ensures segment priorities are embedded across campaigns, activations, and client opportunities.

Qualifications:

• Basic Qualifications: 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree.
• Preferred Qualifications: 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree.
• Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments sectors.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans that drive measurable business outcomes.