Senior Manager, Marketing Automation

Visa Marketing Services is a revenue-generating business function that develops and implements end-to-end Marketing solutions for Visa's clients.

We are looking for a Senior Manager, Marketing Automation to drive the roll-out of our new Marketing Automation and Personalization platform – Visa Marketing 360 (VM360) – in the Australia, New Zealand and Pacific Islands markets, from market entry through profitable scale.

As the owner of VM360 for the Australia, New Zealand and Pacific Island (AUNZPI) markets, you will work in close partnership with two key stakeholders: the Marketing Services Lead, AUNZPI and the VM360 Asia Pacific (AP) Lead, who drives the regional framework, standards and playbooks from the Singapore Hub.

Your focus is to localize, execute and scale VM360 in Australia, New Zealand and the Pacific Islands within the regional AP framework provided.

A second key priority will be driving client growth through lifecycle marketing advisory.

You will work with financial institutions to assess and benchmark existing customer journeys, identify portfolio growth opportunities and design data-driven lifecycle communication strategies that improve card activation, engagement, usage, retention and long-term customer value.

As VM360 gains traction in the market, you will also support commercial opportunities, build a strong pipeline and help grow the business sustainably across Australia, New Zealand and the Pacific Islands.

Responsibilities

• Mastering the platform: develop deep expertise in how our marketing automation platform works including customer journey orchestration, CDPs, segmentation, event-based triggers, campaign automation, omnichannel messaging, mobile engagement, analytics, and data activation pipelines.
• Championing the platform in AUNZPI: serve as the primary point of contact for platform operations, troubleshooting and escalation in the Australia, New Zealand and the Pacific Islands markets, articulate the platform's value and attributes for different use cases, and lead onboarding and training programs for users and teams across Australia, New Zealand and the Pacific Islands ensuring consistent understanding and adoption of platform capabilities and processes.
• Aligning with the AP framework: work alongside the VM360 AP Lead to ensure the Australia, New Zealand and the Pacific Islands roll-out is aligned with the regional framework, standards, playbooks and go-to-market approach from AP and feed learnings and requirements back into the AP regional practice.
• Speaking the language of compliance and security: work closely with the Australia, New Zealand and the Pacific Islands markets team and Legal/Privacy teams to understand local data regulations and be able to address client concerns around data minimization, PII handling, and security.
• Foundational technical knowledge: While dev/IT will handle integrations, you need to translate technical components into business value for non-technical internal teams and clients, to scope realistically and brief delivery teams clearly.

Requirements

• Bachelor's degree in Marketing, Business, Data Science or similar
• 8+ years of experience with marketing automation platforms
• Strong understanding of Australia and/or New Zealand markets-level nuances
• Experience in CRM, lifecycle marketing, growth marketing, consulting or customer engagement
• Experience working within financial services, cards, payments, loyalty or retail banking
• Strong understanding of customer journey design and behavioral marketing
• The ability to translate customer insights into practical growth strategies
• Experience in pitching or selling to clients would be an asset
• Basic understanding of API integration, event tracking and data flows
• Can articulate how data is captured, unified, and activated and speak knowledgeably to clients about data privacy
• Deep knowledge of Australian and New Zealand data privacy regulations
• Understand PII, consent management, and data minimization principles
• Able to translate complex platform features and data concepts into clear, business-focused talking points for executives
• Comfortable presenting to both technical and non-technical audiences
• Can move fluidly between strategy and execution
• Financial and payments industry experience preferred