Description
ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for their existing business, selling to sales, operations, and marketing leaders.
You will build integrated, multi-channel campaigns around what buyers care about, with LinkedIn Ads as a core channel for reaching and engaging the right audiences.
Responsibilities:
- Own the demand plan and pipeline number for existing business.
- Set account strategy with R&G, Finance, and RevOps.
- Lead demand creation across channels, with deep expertise in LinkedIn Ads.
- Bring strategic depth to LinkedIn Ads.
- Run LinkedIn campaigns that do more than create awareness.
- Own the investment case.
- Build and execute ABM for strategic accounts.
- Market to the customer base.
Requirements:
- 6+ years in B2B demand generation or integrated campaigns, ideally in SaaS.
- Direct accountability for a qualified pipeline or revenue target.
- Experience developing targeted account strategies and engaging buying groups.
- Expert-level LinkedIn Ads experience.
- Strong command of pipeline metrics and attribution.
- Commercial mindset.
- Curiosity about AI.
Benefits: ZoomInfo offers comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being.
Salary: $150,850-$237,050 USD
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