Principal, Customer Strategy & Storytelling

The Developer Platform at Cloudflare is seeking a Principal, Customer Strategy & Storytelling to establish, scale, and architect compelling stories about the platform.

This high-impact role involves identifying customer transformations, translating technical breakthroughs into narratives, and showcasing the value of Cloudflare's developer platform and AI infrastructure.

Responsibilities:

• Develop compelling customer stories demonstrating transformational outcomes
• Partner with Marketing to bring customer stories to life through various channels
• Create enablement assets for technical sales organizations and partner networks
• Showcase technical wins to developer communities and translate them into narratives for commercial impact
• Cultivate relationships with strategic customers and build a network of customer champions
• Surface emerging customer use cases and trends to inform business strategy
• Measure program effectiveness through customer advocacy participation and commercial impact

What Success Looks Like:

• First 30 days: Establish key relationships, consume content about customers and existing stories, identify priority narratives, and ship the first customer story
• First 6 months: Translate and distribute stories across internal and external channels, launch a repeatable customer storytelling motion, and ship a way for customer stories to be easier to find for field teams
• First year: Build a scalable customer engagement and storytelling capability supporting Dev GTM's growth

Desirable Skills, Knowledge, and Experience:

• 8-10 years of experience in Customer Success, Customer Strategy, Strategic Account Management, or Customer Marketing
• Excellent internal and external relationship building and stakeholder management
• Demonstrated experience working cross-functionally to deliver results and building new programs and processes
• 5+ years of experience working on developer-first products with a highly technical customer base
• Exceptional one-to-many and one-to-one communication skills
• Comfort navigating ambiguity and driving initiatives independently

Compensation:

• Estimated annual salary of $164,000 - $200,000 for Bay Area based hires
• Estimated annual salary of $156,000 - $190,000 for NYC based hires

Benefits:

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave