Senior Manager, Commercial Strategy & Offering - Unified Commerce

As the Senior Manager, Commercial Strategy & Offering – Unified Commerce, you will own Adyen’s commercial strategy and the evolution of Adyen’s in-store and omnichannel offering for enterprise customers such as H&M or Joe & the Juice.

This role is global in scope and entails both the defining of the long-term vision and strategic direction in partnership with the product organisation, as well as the commercialization and go-to-market of the offering and its underlying products.

Your primary goal is to drive net revenue growth for your segment through strategic expansion, differentiation, and deep product adoption.

Responsibilities

Offering Differentiation & Commercialization

• Define the long- and short-term commercial value proposition ("what we sell, to whom, and why").
• Package, bundle, and scale Adyen's Enterprise Offering across verticals and regions.
• Anticipate market and regulatory shifts to evolve your offering, ensuring it stays competitive and meets customer needs and expectations before scaling.

Customer Insights & Product Prioritization

• Build direct customer relationships to inform strategy, trade-off decisions, and GTM execution.
• Identify cross-segment/market/industry patterns in customer feedback and translate them into clear, data-driven recommendations.
• Partner closely with Product Leadership to inform roadmap priorities, run commercial discovery to incubate early innovations, and ensure development drives tangible value creation.

Go-to-Market (GTM) & Commercial Enablement

• Own the ultimate market adoption of your offering.
• Drive end-to-end commercialization and GTM execution; lead product deep-dives and vision-selling with key customers.
• Collaborate with Vertical and regional commercial teams, Product Marketing and Commercial Academy & Enablement to ensure global commercial teams are fully equipped on specific segment and vertical needs and have a clear and compelling offering to position and sell.

Requirements

• 10+ years in strategy, commercial or business-unit roles, with hands-on exposure to product and go-to-market.
• Customer success is your north star.
• You thrive between Product and Commercial.
• You are a strategic thinker with a proven track record in commercial or corporate strategy.
• You are adept at driving cross-functional alignment and influencing decisions without direct authority.
• You navigate ambiguity and simplify complexity with ease and thrive in a fast-paced, results-oriented environment.