Description
As a Senior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes.
You define what customers experience, when they experience it, and why, across the full customer lifecycle.
Operating at management level, you bridge high-level CRM strategy and hands-on execution.
Your responsibilities include:
- Designing detailed end-to-end lifecycle blueprints
- Defining audiences, segmentation logic, triggers, lifecycle moments, and messaging principles
- Owning the tactical journey layer
- Briefing Email Consultants and partnering with CRM Engineers
- Collaborating with content, media, and data teams
- Identifying gaps and opportunities
- Leveraging data-driven insights
- Ensuring lifecycle journeys align with strategic goals
- Acting as the client lead on accounts
Requirements:
- At least 5 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design
- Strong understanding of customer behaviour, lifecycle thinking, and segmentation models
- Hands-on experience with one or more CRM platforms
- Proven ability to translate abstract strategy into clear, actionable lifecycle designs
- Data-informed, performance-driven mindset
- Confidence in client-facing environments
- Structured way of working with strong stakeholder management and collaboration skills
- Experience in an agency or complex, multi-disciplinary environment is a plus
- Located and available to start working directly from Budapest offices
- Full working proficiency in English
Benefits:
- Private health insurance
- Sports & cultural benefits
- Dog-friendly office
- Hybrid working policy
- Reputation for doing good
- Opportunity to work with awesome clients
- Opportunity for possibility and development
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