As a CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete CRM campaigns, journeys, and segmentation.

You collaborate with CRM and digital marketing managers, bridging high-level strategy and hands-on execution.

Responsibilities:

Concept and build end-to-end lifecycle journeys
Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles
Act as end-to-end campaign owner, oversee planning, operational execution, monitoring, and optimization of CRM campaigns
Conduct performance reviews of lifecycle programs and email campaigns
Ensure all CRM journeys, campaigns, and content align with strategic goals, customer experience principles, and brand guidelines
Work closely with Activation teams and Engineering teams
Collaborate with senior and medior colleagues

Requirements:

2-4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design
Solid understanding of customer behaviour, lifecycle thinking, and segmentation models
Hands-on experience with one or more CRM platforms
Experience managing end-to-end CRM campaigns
A data-informed, performance-driven mindset
A structured way of working, with strong stakeholder management and collaboration skills

Benefits:

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CRM Consultant

Skills