Senior Copywriter, Advisors Creative Desk

The Data & Services team at Mastercard is a key differentiator, providing cutting-edge services that help customers grow. The Advisors Creative Desk, within this team, is responsible for creating engaging content solutions.

As a Senior Copywriter, you will have a creative flair, seeking innovative content directions for clients. You will work in a fast-paced environment, managing multiple project deliverables, and be skilled in short and long-form copy for marketing purposes, preferably with experience in financial services copywriting.

Key responsibilities:

• Provide leadership and motivation, conveying the vision and values of the Marketing Services organization
• Develop holistic and memorable creative campaigns from start to finish
• Identify new opportunities and future trends
• Create copy for multiple forms of communication, including direct response, to drive action and conversion
• Collaborate with graphic designers to ensure cohesive format, design, and copy
• Interpret brand/style guidelines and creative briefing documents to translate into compelling content

Requirements:

• Copywriting experience in a creative agency environment or for marketing purposes on the client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in various mediums
• Understanding of marketing insights and strategies to translate into compelling advertising campaigns
• Strong conceptual skills and high-quality content delivery
• Excellent organizational and communication skills
• Passion for social media platforms, trends, technology, and best practices

Preferred qualifications:

• Solid understanding of the customer journey related to card and banking