Description
The Developer Platform is the fastest growing set of products at Cloudflare. We're looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it.
This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read.
Responsibilities:
- Develop the overarching positioning for Cloudflare's Developer Platform
- Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market
- Be a strategic writing and narrative partner to Developer Platform leadership
- Write and edit platform narratives, long-form content, web copy, and other external content
- Translate platform positioning into compelling pitch narratives and competitive differentiation for field and partner teams
- Stay close to developers, customers, the field, and the rapidly evolving AI ecosystem
- Establish success measures to evaluate whether our work improves message comprehension, earns relevant developer engagement, supports cross-product activation and usage, and helps the field win
Desirable Skills, Knowledge, and Experience:
- 8-10 years of experience in product marketing, technical marketing, or a related role
- 5+ years working with developer tools, APIs, cloud infrastructure, or AI/ML products
- Exceptional writing, editing, and presentation skills
- Curiosity about how software is being built and how AI is changing it
- Proven ability to work cross-functionally without direct authority and to navigate ambiguity
Compensation:
- Estimated annual salary of $164,000 - $200,000 for Bay Area based hires
- Estimated annual salary of $156,000 - $190,000 for NYC based hires
Benefits:
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
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