Description
We are looking for a Content Marketing Analyst to join our Marketing team in São Paulo, Brazil. As a Content Marketing Analyst, you will play a key role in strengthening our brand presence as a source of knowledge for the legal market.
Job Summary You will be responsible for creating content that educates, engages, and generates demand consistently. You will develop and execute an editorial calendar, create content formats, and build a recognised voice in the Brazilian legal ecosystem.
Key Responsibilities
- Plan and execute content across various channels, including blog, email, social media, and marketing materials for our legal software business unit.
- Develop articles, guides, e-books, video scripts, and other formats targeting lawyers and law firm managers.
- Adapt technical language from products and law into clear, engaging, and accessible formats.
- Convert customer insights, research, and usage data into case studies, benchmarks, and reference content.
- Collaborate with product specialists and subject-matter experts to validate information and ensure technical accuracy.
- Identify market trends and opportunities based on data and active listening.
- Track performance metrics and propose improvements.
- Conduct tests on formats, channels, and calls-to-action, documenting learnings.
- Support the SEO team and sales area with content aligned with the buyer's journey.
- Manage content for our legal innovation community and customer ambassadors.
- Ensure consistent tone and brand standards across all channels.
- Monitor emerging trends and formats in the B2B professional services market.
Requirements
- Consolidated experience in content marketing, writing, or corporate journalism, preferably in B2B.
- Ability to transform technical information into clear narratives.
- Familiarity with data analysis tools and digital marketing metrics.
- Knowledge of SEO principles and editorial calendar management.
- Fluent English.
Nice to Have
- Degree in Communications, Journalism, Marketing, or Law.
- Experience creating content for the legal profession or law firms.
- Knowledge of marketing automation tools and CMS.
- Experience producing video, podcasts, or multimedia formats.
What We Offer
- Hybrid work model.
- Flexible work arrangements and work-life balance policies.
- Professional development and growth opportunities.
- Competitive benefits package.
- Global culture of inclusion and belonging.
- Opportunities for social impact.
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