Patient Experience Business Partner – Vaccines

We are seeking a strategic, creative, digital, collaborative, and results-oriented professional to join our team as a Patient Experience Business Partner – Vaccines.

The successful candidate will act as a strategic business partner for the Vaccines area, transforming business priorities and population needs into strategies, experiences, and solutions that expand access to information and vaccination opportunities.

Key Responsibilities:

• Develop and implement strategies and campaigns connected to business objectives and population needs.
• Design and deliver solutions that combine scale and personalization, considering diverse profiles, behaviours, needs, contexts, and knowledge levels.
• Ensure coherence between value proposition, content, experience, channels, and calls to action throughout the vaccination journey.
• Utilize data, research, and insights to inform decisions and optimize strategies.
• Lead cross-functional projects, connecting Vaccines, Marketing, Patient Experience, Omnichannel, Analytics, Digital & Technology, Medical, Legal, Regulatory, Compliance, Corporate Affairs, Procurement, and external partners as needed.

Requirements:

• Bachelor's degree in Administration, Marketing, Communication, Engineering, Economics, Health, or related fields.
• Relevant experience in Marketing, Digital, Business Partnership, Consumer/Patient Experience, strategy, innovation, or related areas.
• Strong strategic and business vision, with the ability to transform needs and opportunities into concrete solutions and executable plans.
• Experience or knowledge in consumer and population-focused strategies, including journey, behaviour, content, and engagement.
• Familiarity with Digital Marketing, Omnichannel, Consumer Journey, and campaign planning.
• Data-driven profile, with the ability to define KPIs, interpret data, generate insights, and guide decisions and action plans.

Preferred Qualifications:

• Experience in Healthcare, pharmaceutical industry, Consumer Health, Vaccines, or public health prevention topics.
• Practical experience with CRM platforms, marketing automation, digital media, martech, or personalization solutions.
• Knowledge or experience in AI, GenAI, and new technologies applied to Marketing and experience.
• Experience with consumer research, behavioural insights, service design, design thinking, testing, and journey optimization.
• Knowledge of privacy, consent, compliance, and governance requirements applicable to health communication.
• Advanced or fluent English for interaction with regional and international stakeholders and partners.

What We Offer:

• A comprehensive benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment