Paid Search Manager (B2B)

We are seeking a highly strategic, data-driven Paid Search Manager to help us acquire net-new customers for Wise Business across multiple platforms, markets, and languages.

As a Paid Search Manager, you will be responsible for managing and optimising paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.

Key responsibilities include:

• Managing and optimising large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages, and business customer segments
• Monitoring campaign performance, identifying trends, and recommending practical actions to increase sign-ups and improve acquisition efficiency
• Using platform automation and AI-powered features to improve B2B campaign performance and operational efficiency
• Developing clear hypotheses, monitoring results, and turning findings into actionable recommendations for business customer acquisition
• Collaborating with colleagues across Marketing, Wise Business, Product, and Analytics to help prospective business customers find the information and services most relevant to their needs

Requirements:

• At least 4 years of hands-on paid search experience
• Experience in B2B or business-customer acquisition is highly preferred
• In-depth knowledge of modern tracking, attribution, and measurement frameworks
• Advanced experience with bid management, automation tools, and Google/Microsoft Ads Scripts

Preferred qualifications:

• Previous experience with B2B-focused campaigns
• Experience with YouTube campaigns or Apple Search Ads
• Proficiency in Mandarin Chinese or Portuguese