Description
We're seeking an experienced Marketing Strategist to lead Capital One Travel marketing, from intent development to in-market execution across multiple channels.
The ideal candidate will have experience leading a team and developing and executing large-scale marketing campaigns.
Key Responsibilities:
- Serve as a lead Marketing Strategist in a collaborative cross-functional team, providing strategic and tactical thought partnership to drive continued engagement and retention with customers.
- Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale to drive customers to engage with credit card offerings.
- Shepherd multiple marketing creative projects at once from brief to execution, ensuring strategic intent aligns with execution and timelines are met.
- Leverage problem-solving and influencing skills to ensure marketing initiatives deliver on intent, using a data-based approach and customer-first innovative mindset.
- Have excellent communication and partnership skills, interacting and communicating with key stakeholders at all levels across the company.
Ideal Candidate:
- Has experience leading marketers in large organisations, with a proven ability to develop marketing strategy in new spaces.
- Can manage multiple projects, deadlines, and changing priorities while maintaining excellent and accurate work.
- Detailed-oriented with strong prioritisation skills, able to learn and adapt.
- Highly effective communication skills with outstanding writing and presentation abilities.
- Experience with various marketing channels, such as email, digital channels, and websites.
Basic Qualifications:
- Bachelor's degree or military experience.
- At least 6 years of experience in brand strategy or product marketing, with experience managing channels, agency, or client-side.
- At least 6 years of experience in planning, executing, and analysing marketing programs.
- At least 6 years of experience in managing creative processes, partnering with creative teams, and developing marketing materials.
- At least 2 years of people management experience.
Preferred Qualifications:
- Master's degree in marketing or business.
- 3+ years of experience in marketing in the travel industry or for a premium brand.
- 3+ years of experience in marketing for financial services or another highly regulated industry.
- 7+ years of experience driving optimisation plans and creative strategy.
- 7+ years of experience working with cross-functional teams in a matrixed environment.
Salary Information: McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing New York, NY: $193,800 - $221,200 for Sr. Manager, Marketing Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Benefits: Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.
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