Marketing Manager, HIV Treatment Strategy

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy to oversee the preparation, progress, and impact of a potential new label for a HIV treatment.

The successful candidate will drive the development, integration, and execution of the brand commercial strategy with the new indication and launch plan.

Key responsibilities include:

• Developing and executing the commercial strategy and launch plan
• Leading day-to-day integration of the commercial launch plan
• Evolving the brand campaign and message architecture
• Leading development and refinement of claims and messaging
• Partnering with channel owners to translate the strategy and campaign into coordinated channel plans
• Tracking and measuring the launch plan's performance

The ideal candidate will have a Bachelor's degree and 4+ years of pharmaceutical marketing experience, including US HCP marketing/field experience and experience with copy approval.

This is a hybrid role, requiring a minimum of two days onsite per week in Durham, NC.

ViiV Healthcare offers a comprehensive benefits program, including relocation support for the right candidate.