Senior Demand Generation Marketing Manager – Integrated Campaigns

Datadog is looking for an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products.

You will act as the bridge between product marketing, sales, and global marketing functions, driving how your products go to market across every channel. Further, you will define the reporting, measurement, and orchestration of these programs and report their pipeline impact to marketing and sales leadership.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
• Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
• Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
• Execute webinars, content syndication, email and other campaigns at an expert level
• Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
• Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
• Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays

Who You Are:

• 8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
• Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
• Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
• Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
• Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
• Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
• Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
• Proven use cases with AI workflows to improve marketing efficiency and outcomes

Benefits & Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

The reasonably estimated yearly salary for this role at Datadog is: $143,000-$190,000 USD