Principal Product Marketing Manager - IIS

As the Principal Product Marketing Manager for the Huntress In-house IT and Security (IIS) segment, you will create next-level narratives, new content, and enablement that resonate with your segment so that marketing, sales, and channel partners can have more relevant conversations and close more business, faster.

Responsibilities:

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment.
• Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations.
• Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.
• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.
• Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs.
• Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing.
• Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality.

Requirements:

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results.
• Experience marketing and selling to in-house IT and security buyers, with experience serving small and midsized businesses preferred.
• Buyer-centric mindset and naturally frame messages around pain points, buying triggers, personas, decision-making, and outcomes.
• Ability to turn complex technical ideas into clear, compelling narratives for both business decision makers and technical practitioners.
• Experience partnering hands-on with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline.
• Experience working with sales and channel partners, including VARs and distributors.
• Collaborative and effective communication style.
• Ability to orchestrate AI-supported workflows for research, analysis, and writing, while applying sound judgment to validate and improve the output.

What We Offer:

• 100% remote work environment
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth