Manager, Front Store Marketing Strategy – Category Growth

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

At CVS Health, we're a healthcare innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do.

Responsibilities

As the Manager, Front Store Marketing Strategy – Category Growth, you'll be part of the team focused on driving CVS Front Store business utilizing marketing solutions across paid, owned and earned channels to support category growth marketing strategy.

• Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels. Develop insight-led briefs that clearly define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures.
• Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
• Leverage analytics to measure campaign success and support optimization to deliver desired results.
• Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities and recommend changes to audience, message, offer, channel mix, and investment.
• Must understand how to create content to a channel's technical specifications and how to properly advise creative to build to specifications.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.
• Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.
• Support development of annual marketing plans in support of category growth activations, helping to define the key initiatives for the segment for ongoing campaigns.

Required Qualifications

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results
• Creative critical thinker & problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Proven ability to work creatively and analytically in a problem-solving environment
• Intellectual curiosity about the customer, customer journey and customer experience
• Self-motivated, high-capacity individual who can function and in a demanding, performance-driven environment
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience
• Strong PC knowledge including Microsoft Word, Excel and PowerPoint

Preferred Qualifications

• 1+ years of brand or category management experience
• 1+ years of shopper marketing experience
• MBA

Education

Bachelor's degree or equivalent experience

Pay Range

$66,330.00 - $159,120.00

Benefits

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.