Description
At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin.
As the Marketing Automation Coordinator, you'll help bring our customer communications and lifecycle campaigns to life across email, SMS, push and in-app; delivering personalised experiences that drive customer engagement, production adoption and growth.
Responsibilities
- Support the delivery of customer marketing campaigns and lifecycle journeys across the customer lifecycle including product launches and always-on campaigns.
- Build, test and deploy email, SMS, push and in-app communications using Braze and the broader marketing technology stack.
- Coordinate campaign delivery from brief through to launch, ensuring content, audiences, approvals and timing are aligned.
- Complete campaign QA and testing to ensure customer communications are accurate, personalised and delivered to the right audience.
- Monitor campaign performance and prepare regular reporting on key metrics such as engagement, conversion and customer behaviour.
Requirements
- 2+ years’ experience in marketing, CRM, digital marketing, customer communications or a related role.
- Experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot or similar is desirable.
- Comfortable working with data and using tools such as Excel or Google Sheets to understand campaign performance.
- Strong written communication skills with an eye for clear, customer-friendly copy.
- Great attention to detail, particularly when working with customer data, audiences, links and campaign content.
- Strong organisational skills and the ability to manage multiple campaigns and deadlines at once.
- Comfortable working with different teams and stakeholders to get things done at a fast pace.
Benefits
- Growth: learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
- Wellbeing: fitness initiatives, seasonal programs, additional "Me Days" and access to holistic EAP coaching.
- Lifestyle: flexible working options, top notch office facilities and diverse remote/ travel work options.
- Impact: Join a business that cares and is recertified as carbon neutral.
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