Partner Marketing Lead, APAC

We are seeking a Partner Marketing Lead, APAC, to own partner marketing end to end across a region where partners are central to how Claude reaches enterprises.

As our founding APAC Partner Marketing leader, you'll set the plan for the region, build the operating model, carry partner pipeline goals, and turn our work with hyperscale cloud providers, global and regional systems integrators, resellers, and technology partners into a regional go-to-market motion that creates pipeline and drives adoption of Claude.

The central challenge is sequencing: ANZ, ASEAN, India, Japan, and Korea differ in their partner ecosystems, buyers, languages, and maturity. You'll decide where to invest first, where a global or partner-led program is enough for now, and where to wait.

Key Responsibilities:

• Set the APAC partner marketing strategy, annual plan, and investment priorities
• Decide which markets and partners to prioritize
• Represent Partner Marketing with regional and global leadership
• Build the regional operating model
• Define the regional team plan and hire, manage, and develop the team
• Build joint marketing plans with priority partners
• Equip partners to market and sell Claude on their own
• Lead the regional partner calendar
• Set pipeline and adoption goals
• Connect partner activity to priority accounts
• Build the regional pipeline of partner customer stories
• Own the regional partner marketing budget
• Maximize partner co-investment
• Define how success is measured
• Align the regional plan to the International Partnerships business plan
• Work with APAC sales leaders on account priorities
• Coordinate with APAC Field Marketing
• Work with global Partner Marketing

Minimum Qualifications:

• 14+ years of B2B enterprise technology marketing
• Experience owning partner or channel marketing strategy for a region or multiple markets
• Experience leading marketing programs across multiple Asia-Pacific markets
• Experience hiring and managing marketers
• Experience building programs with cloud providers, systems integrators, resellers, or distributors
• Track record of contributing to significant pipeline or revenue goals
• Experience managing substantial marketing budgets
• Ability to work effectively with sales leaders, partner executives, and senior stakeholders
• Clear written and verbal communication
• Care about the societal impacts of AI

Preferred Qualifications:

• Experience building and scaling a partner or channel marketing function in APAC
• Experience leading marketing with cloud providers, systems integrators, and resellers or distributors
• Experience managing a regional team across several APAC markets
• Experience as the first partner or field marketing leader in a new region
• Experience marketing AI/ML or other complex technical products
• Experience marketing with AWS, Microsoft, or Google Cloud in APAC
• Established relationships with partners, agencies, or industry organizations in the region
• Fluency in one or more Asia-Pacific languages

Logistics:

• Minimum education: Bachelor’s degree
• Required field of study: A field relevant to the role
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time.