Description
As part of the Marketing team at Ampol, you'll help shape the online experience across the Z, Caltex, and U-GO websites, ensuring customers can easily find information, engage with promotions, and access products and services.
You'll own and improve these websites as key marketing channels, combining hands-on website management with strategic thinking, using data, customer insight, and business priorities to identify opportunities, solve problems, and continuously improve performance.
Responsibilities include:
- Managing day-to-day website operations, publishing and optimising content, monitoring performance, and working across teams to deliver meaningful improvements to the customer experience.
- Leading website governance, championing content standards, and shaping the future direction of digital channels.
- Using website analytics, customer insights, and performance data to inform decisions and drive continuous improvement.
- Translating technical information into clear recommendations and influencing decisions that balance customer, brand, and commercial priorities.
Requirements:
- Proven stakeholder management skills, with the ability to build relationships and influence across business, technology, and agency teams.
- Strong communication skills, including the ability to translate data and technical concepts into clear recommendations.
- Experience managing websites and digital content through a content management system, with a strong understanding of website operations and governance.
- Experience using Google Analytics (GA4) or similar tools to generate insights and inform decision-making.
- Strong knowledge of SEO, GEO, content optimisation, and digital customer experience best practices.
Benefits:
- Competitive remuneration package including short-term incentive plan, medical insurance, and an enhanced employer contribution for KiwiSaver.
- Generous leave provisions, including sick leave, wellbeing leave, parental leave benefits, and the option to buy additional leave.
- Hybrid working arrangement, with the opportunity to work from home and in the office.
- Access to Z's Benefits & Recognition platform, providing discounts and cashbacks at over 150+ retailers.
- Opportunities for career development and learning from industry experts.
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