International Growth Manager, Subscriptions

Cricut is looking for an International Growth Manager to lead the growth of their subscription business outside the US.

The successful candidate will own the strategy to capture international growth opportunities, analyzing subscriber growth, sign-ups, and retention relative to machine growth, install base, retention, and local market purchasing power.

Key responsibilities include:

• Market analysis: building a country-by-country view of sign-ups, install base, machine sales, retention, and pricing
• International strategy: deciding which countries to focus on, setting target metrics, and leading regular business reviews
• Plans & pricing: working with the Plans & Pricing pod to evaluate market-specific plans and prices
• Conversion & retention: working with the Conversion & Retention pod to prioritize international opportunities and fix funnel breaks

The ideal candidate will have 7+ years of experience in international growth, business strategy, and growth metrics, with a track record of turning market priorities into measurable growth.

Expectations include becoming an expert quickly, leading with impact, being resourceful, creating clarity, moving with urgency and focus, and raising the bar.

Cricut celebrates inclusion and diversity, and is an equal opportunity employer.