Gift Cards Partnerships Manager

Buyagift and Red Letter Days are the UK's leading gift experience provider. We're all about turning special moments into extra-special memories.

As Gift Cards Partnerships Manager within our Experiences Business Unit, you'll make Buyagift and Red Letter Days the must-stock brands in experience gifting. You'll create standout products, secure category-leading distribution and turn customer demand into sustained, profitable growth.

Key Responsibilities:

• Build and deliver annual channel and partner plans, prioritising growth opportunities, investment and resources against agreed sales and margin targets.
• Own senior relationships across gift card malls, activation partners, aggregators and B2B resellers, running regular business reviews with clear actions and accountability.
• Secure new partners, retail placements and digital listings, and increase penetration within existing networks, prioritising incremental sales and sustainable returns.
• Negotiate discounts, commissions, fees, promotional funding and contract renewals within agreed approval limits, protecting profitability with support from Finance and Legal.
• Secure effective positioning, facings, merchandising and digital visibility, with clear partner commitments and follow-up on execution.
• Agree seasonal campaigns and incentives with partners and Marketing, manage agreed investment and evaluate incremental sales and contribution.
• Keep physical and digital gift card ranges, denominations and product information relevant and aligned with our B2C proposition and partner audiences.
• Coordinate commercial setup, activation, API integrations, testing and launches with partners, Technology and Operations, ensuring agreed readiness and delivery dates.
• Work with Operations and partners to forecast demand, plan production and replenishment, and minimise physical stock shortages and digital fulfilment interruptions.
• Ensure packaging, listings, creative and merchandising represent our brands consistently, working within retailer requirements and escalating material compromises.
• Track sales, margin, distribution and campaign results; maintain accurate forecasts and pipelines; explain variances and lead corrective action.
• Work with Finance, Legal and Operations on settlement, reconciliation, overdue payments, fraud and contractual risks; coordinate resolution of activation, fulfilment and redemption issues.
• Bring market and competitor insight into product and channel decisions, and build investment cases for new formats, capabilities and partnerships.

About You:

• A track record of growing complex gift cards, payments, rewards or retail distribution partnerships and delivering sales and margin targets.
• Strong commercial negotiation and senior stakeholder management skills, with confidence challenging partners and influencing internal teams.
• An understanding of physical and digital gift card distribution, activation, reseller models and the operational dependencies behind successful launches.
• Strong analytical and forecasting skills, confident use of Excel and CRM tools, and the ability to turn data into commercial action.
• Proven ability to coordinate cross-functional projects, manage competing priorities and deliver reliably through peak trading periods.

Benefits:

• Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
• Wellbeing First: Private healthcare (UK), dental, life insurance and mental health support
• Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
• Career Growth: Learning allowances, coaching, and development programs.
• Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.