Director, Thought Leader Engagement

The Director, Thought Leader Engagement (TLEL) is responsible for partnering with marketeers to develop and execute a best-in-class, compliant engagement strategy with national and regional Thought Leaders / Opinion Leaders (OLs) to advance Pfizer's legitimate business objectives across the Gastroenterology (GI) franchise.

This role serves as the primary commercial liaison to identify OLs, creating consistent and high-quality One Pfizer experiences while gathering insights that inform brand, franchise, and customer engagement strategies.

Key Responsibilities

Thought Leader Engagement & Strategy

• Partner with marketeers to develop and execute a strategic OL engagement plan aligned to brand and GI franchise objectives.
• Support and inform OL engagement strategy development, and execute approved engagement plans in alignment with cross-functional owners.
• Map the OL community to identify new/emerging OLs based on brand strategies.
• Map connections and relationships within the Gastroenterology OL community to inform potential engagement strategies and channels.
• Support the development and execution of individualized OL engagement approaches.
• Establish, maintain, and strengthen long-term relationships with national and regional Thought Leaders / Opinion Leaders.
• Serve as the primary commercial point of contact for assigned OLs, ensuring a consistent and coordinated Pfizer presence.
• Deliver a One Pfizer experience by aligning engagement activities across functions.
• Identify ways to advance and expand engagement with OLs through innovative initiatives, including digital and novel engagement models.

Insight Generation & Application

• Lead insight gathering to support Gastroenterology brand and other Pfizer objectives through 1:1 engagements and small group meetings.
• Capture, synthesize, and share insights on OL expertise and experience, brand perceptions, treatment patterns, unmet needs, and market dynamics that are capable of being turned into actionable commercial recommendations.
• Maintain consistent documentation of insights to support longitudinal understanding of relationships, enable knowledge sharing, and inform future engagement.
• Inform the development and execution of HCP and customer engagement strategies.

Cross-Functional Collaboration

• Partner closely with Marketing, Medical Affairs, Sales, Market Access, and other internal stakeholders to align OL engagement with broader commercial and medical plans.
• Support brand and franchise planning through OL insights and strategic input.
• Collaborate with global and regional colleagues, as appropriate, to align engagement approaches.

Congress, Meetings & Engagement Metrics

• Support Marketing and Medical in developing OL engagement approaches for national and regional congresses and meetings through insights, including recommendations and coordination.
• Plan and coordinate OL interactions at meetings in partnership with brand teams.
• Establish and track engagement metrics, including post-engagement evaluations and performance against objectives.
• Maintain up-to-date OL lists and track engagement activity.

Compliance & Governance

• Ensure all OL engagements are conducted in accordance with company policies and compliance standards.
• Partner with marketing project owner, legal, and compliance teams to ensure consistent and appropriate engagement practices.

Basic Qualifications

• Bachelor's degree required; advanced degree preferred.
• Approximately 8–10+ years of experience in the pharmaceutical, biotechnology, medical device, or related healthcare industries.
• Experience in commercial, medical affairs, marketing, sales leadership, strategy, or customer engagement roles.
• Proven ability to build and maintain strong, collaborative relationships with external Thought Leaders and internal stakeholders.
• Demonstrated success working in a cross-functional, matrixed environment with influence-based leadership.
• Strong analytical capabilities with the ability to translate customer insights into actionable strategies.
• Excellent communication, facilitation, and presentation skills.
• Ability to travel approximately 50%, including evenings and weekends as required.

Preferred Qualifications

• Gastroenterology experience.
• Experience designing and executing Thought Leader or Opinion Leader engagement programs.
• Science or clinical background.

Benefits

• Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life's moments.
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days.
• Paid caregiver/parental and medical leave.
• Health benefits, including medical, prescription drug, dental and vision coverage.