Director Group Brand Insight

As our Director Group Brand Insight, you'll lead our insight agenda, connect research with brand strategy, and translate evidence into clear strategic direction and actionable recommendations. This is a senior role for an experienced insight professional who has built and led insight functions in a complex organisation.

Responsibilities:

• Define how insights are built, structured, and shared across the Group
• Lead and develop the Group Brand Insight function, including people leadership
• Lead brand health tracking, strategic research, communication testing, and KPI reporting across markets
• Turn audience, stakeholder, and market insights into recommendations that guide investment and improve effectiveness
• Create and deliver insights making complex evidence accessible and recommendations actionable

Qualifications:

• Relevant degree in marketing, business, behavioural or social sciences, statistics, or a related field
• At least 15 years of relevant experience in marketing, branding, or insights within a large, complex organisation
• Expertise in quantitative and qualitative research, brand diagnosis and tracking, communication evaluation, and media effectiveness
• International team leadership, agency and budget management, fluent English, and willingness to travel

Additional Information:

• We offer a challenging and international work environment, attractive employment conditions, and opportunities for personal and professional development