Brand Manager

We are seeking a Brand Manager to leverage consumer insights and drive the development and implementation of strategy to shape, grow, and build brands.

Purpose of the role The successful candidate will be responsible for driving the delivery of the NSV target for the brand(s) they are accountable for and have full oversight on their brands A&P to deliver on the brand GM.

Key Accountabilities

• Lead the development, implementation, and ongoing evaluation of the annual strategic brand plan, ensuring thoughtful management of the allocated budget.
• Analyze market research data to identify opportunities to enhance brand strategies.
• Collaborate with external partners to deliver impactful, creative campaigns.
• Partner with commercial teams to build alignment and enthusiasm around brand plans.
• Oversee brand advertising and promotional efforts to drive sustainable brand growth.
• Design and implement a thoughtful media strategy aligned with brand values and market insights.
• Recommend and support public relations activities that authentically represent the brand.
• Monitor brand performance and proactively address factors influencing growth and market share.
• Stay informed on competitor activity and market dynamics.
• Evaluate and recommend updates to brand packaging and extensions.
• Regularly track brand costs and profitability, and provide insights and recommendations for continuous improvement.

Qualifications

• A Bachelor of Commerce Marketing or business degree or equivalent.
• 3-5 years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.
• Strong leadership and strategic planning skills.
• Excellent campaign management, analytical and decision-making capability.