Digital Ad Ops Coordinator, Lyft Ads

As a Digital Ad Ops Coordinator at Lyft Ads, you will play a critical role in supporting the internal sales team to achieve its goals.

You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns.

Responsibilities:

• Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform.
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement.
• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI.
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations.
• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance.
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms.
• Troubleshoot and resolve any technical issues related to ad delivery and performance.
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams.
• Utilize data to develop performance insights and recommendations for campaign improvements.
• Collaborate closely with Lyft Ad's sales and account management teams to understand advertiser objectives and deliver on campaign goals.
• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns.
• Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies.
• Stay informed about changes in advertising regulations and update campaigns accordingly.
• Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad's O&O tools.

Experience:

• BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech industry.
• Proficiency in ad management platforms, preferably Microsoft Advertising platform.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication, interpersonal, and organizational skills.
• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive.
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients.
• Must demonstrate proficiency with Google Sheets and complementary tools as needed for the creation of ad pacing trackers and internal workbooks.
• Must demonstrate hands-on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery, and reporting.
• Must be comfortable leading projects with limited direction or oversight.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan with company match to help save for your future.
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off.
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits.
• Monthly Lyft credits and complimentary Lyft Pink membership.