Description
We are seeking a Creator Marketing Specialist to support the execution of our Creator Marketing framework and adapt global strategies to local business objectives.
Responsibilities:
- Provide strategy support to the Creator Marketing Manager in executing the market's Creator Marketing framework
- Ensure day-to-day creator activity aligns with broader business goals and contributes to brand love
- Bring local creator, platform, and trend insights into planning
- Help build, maintain, and manage an impactful, relevant, and brand-fitting Creator roster
- Act as the day-to-day contact for creators and their managers or agencies
- Coordinate creator experiences and integrations into relevant projects and events
- Scout and propose new talent across platforms to expand the creator pool
- Support business units by integrating creators into existing and new events and projects
- Coordinate the logistics of creator-led projects
- Track creator activity and collect performance data across the full program
- Prepare regular reports on creator activations
- Help refine reporting and processes to measure the effectiveness of creator activations
Requirements:
- 3+ years of professional experience in the creator/social media influencer industry or related businesses
- Good knowledge of the Creator Marketing scene and a strong feeling for content and trends
- Strong communication skills
- Experience working with creators, contracts, and content creation
- Clear understanding of the entertainment and creator industry
- Solid project coordination skills
- Strong organisation and data analysis skills
- Creative and innovative mindset
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