Description
We are seeking a highly skilled Creator Marketing Manager to join our team. As a Creator Marketing Manager, you will be responsible for managing creator relationships, leading end-to-end project and campaign execution, and ensuring operational excellence.
Responsibilities:
- Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities
- Proactively identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and specific project needs
- Own day-to-day relationships with creators and their teams, serving as a primary point of contact
- Recommend creators and collaborators for each brief, balancing creative ambition, business objectives, regional needs, and long-term relationship potential
- Take ownership of creator-led campaigns and projects from kickoff through execution, reporting, and final wrap-up
- Manage project meetings and working sessions, set focused agendas, drive decisions, and ensure teams follow through against agreed timelines
- Build and manage integrated project plans across creative development, creator implication, production, media, legal, operations, product, measurement, and regional activation
- Act with urgency to identify risks early, solve problems quickly, and escalate decisions when needed
- Track performance throughout the campaign, translate results into actionable recommendations, and apply learnings to improve future creator work
- Manage the planning and execution of creator participation across key brand events and activations
- Bring together creators, agencies, production partners, regional teams, and internal stakeholders to maximize cultural relevance, audience impact, and brand value
- Own the creator experience at events, ensuring talent is fully briefed, logistics are seamless, and participation delivers against project goals
- Build strong working relationships across cross-functional teams, serving as a connective lead across functions
- Ensure creator programs meet Red Bull's global guidelines, legal requirements, financial processes, and brand standards
- Partner with CRM, Operations, and Media Insights to maintain accurate creator data, track campaign performance, and turn insights into clear optimization opportunities
- Share best practices, creator intelligence, and campaign learnings across national, regional, and global teams
- Continuously improve ways of working, identifying gaps in tools, processes, communication, or resourcing and driving practical solutions
Requirements:
- 3+ years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field
- Proven ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion
- Strong creator instincts and a consistent track record of discovering talent, evaluating fit, and matching creators and partners to opportunities
- Excellent relationship management, communication, and negotiation skills
- Highly organized and action-oriented, with strong judgment, attention to detail, and the ability to anticipate roadblocks and deliver under pressure
- Bachelor's degree in marketing, communications, or a related field, or equivalent relevant professional experience
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement
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