Description
We are looking for a Content Lead to join our team at Dineout Mag, a food and beverage media arm of Dineout. As a Content Lead, you will be responsible for leading the creative strategy for the platform, creating engaging F&B content for Instagram, and maintaining a consistent posting schedule.
Responsibilities:
- Lead creative strategy for the platform, covering engaging F&B content for Instagram to meet content metrics and revenue targets
- Collaborate closely with the production team and post-production to ensure written content aligns seamlessly with visual elements
- Maintain a consistent posting schedule and adhere to content calendars
- Stay attuned to Mumbai's ever-evolving food scene and translate experiences into engaging written content
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts
- Monitor Instagram analytics to track performance and adapt strategies
- Manage and mentor a team of creatives
Qualifications:
- Minimum 3 years of experience in writing for digital or print food or lifestyle platforms
- Excellent writing and communication skills, instinctive design sensibility, and understanding of good quality, original content
- Familiarity with Instagram's features, trends, and best practices
- Passion for food and deep understanding of Mumbai's culinary landscape
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