B2B Demand Generation Specialist

Job Overview

As a B2B Demand Generation Specialist at Wolt, you will own and execute demand generation initiatives from brief to launch to optimization. You will work closely with various teams to drive performance and achieve marketing KPIs.

Responsibilities

• Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, and TikTok, as well as programmatic, direct media buys, industry sites, newsletters, and content syndication.
• Collaborate with local country Sales teams to understand business goals and shape local plans to drive performance.
• Work with B2B marketing colleagues to launch new products, owning paid marketing strategy and shaping targets, audiences, campaigns, and key messaging.
• Manage stakeholder interests and provide ongoing feedback and reporting analysis.
• Focus on clear marketing KPIs, such as CPL, closed-won deals, and revenue.
• Identify top-performing partners and channels, building strong relationships.
• Bring creative ideas to the table and work closely with creatives to produce campaigns that perform.
• Analyze campaign and CRM data to inform decisions and build reporting and dashboards.
• Actively use AI to work smarter and build AI-powered solutions.
• Test new channels, messaging, and tools, turning successful approaches into repeatable campaigns.

Requirements

• Relevant experience in B2B Demand Generation, paid media, or media buying, ideally in a tech, SaaS, or similar fast-paced environment.
• Hands-on experience with multi-channel paid media across platforms like Google, Meta, LinkedIn, TikTok, and programmatic media.
• International marketing experience, with exposure to working across multiple markets and growing new or emerging products.
• Demand generation and go-to-market experience, including building campaigns and supporting new product launches.
• A data-informed approach to marketing, with the ability to define KPIs and turn campaign and CRM data into recommendations.
• Working knowledge of Excel or Google Sheets, including tools like lookups and pivot tables.
• Strong problem-solving and experimentation skills.
• Genuine interest in AI and automation, with examples of using these tools to improve marketing workflows.
• Strong cross-functional collaboration skills and written and verbal English communication skills.

Benefits

• Opportunity to build something meaningful and global.
• Chance to build, test, and scale in a high-growth tech environment.
• Competitive salary and benefits.
• Flexible hybrid working model and vibrant HQ in central Helsinki or Berlin.