Paid Social Media Executive

As a Paid Social Media Executive at Bupa, you'll help bring products and services to life through engaging, data-driven social media campaigns.

Working within the Digital Commercial team, you'll support paid social activity across various Bupa businesses, including Consumer Health Insurance, Business Health Insurance, Clinics, Care Services, and Brand.

Responsibilities:

• Support delivery and optimisation of paid social campaigns across platforms like Facebook and Instagram.
• Execute campaigns in line with marketing briefs and optimise performance against agreed objectives and KPIs.
• Build and manage audience targeting to ensure campaigns reach the right customers.
• Monitor campaign performance, conversion data, and key metrics, identifying opportunities to improve results.
• Produce campaign reports and provide insights and recommendations to support future activity.
• Work closely with marketing stakeholders and wider channel teams to deliver integrated campaigns.
• Keep up to date with developments across social media platforms and identify new opportunities for growth and innovation.
• Ensure all activity complies with regulatory requirements and internal governance processes.

Requirements:

• At least 6 months' experience managing paid social media campaigns.
• Hands-on experience using Meta advertising platforms, including Facebook and Instagram.
• Genuine passion for digital marketing and social media.
• Strong analytical and problem-solving skills.
• Excellent organisational skills and attention to detail.

Benefits:

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind.
• Enhanced pension plan and life insurance.
• Onsite gyms or local discounts where no onsite gym available.
• Various other benefits and online discounts.