Senior Paid Social Media Executive

As a Senior Paid Social Executive at Bupa, you'll play a key role in driving customer growth through high-performing paid social campaigns.

You'll join our in-house Paid Social team and help deliver and optimise campaigns across a range of Bupa businesses, including Consumer Health Insurance, Business Health Insurance, Clinics, Care Services and Brand.

Your responsibilities will include:

• Managing and optimising paid social campaigns across multiple platforms and business areas
• Monitoring campaign performance daily to identify opportunities for improvement
• Developing audience targeting strategies and testing plans to improve campaign outcomes
• Analysing campaign and conversion data to provide actionable insights
• Producing regular performance reports and presenting findings to stakeholders
• Working closely with teams across SEO, social, brand and marketing to deliver integrated digital campaigns
• Acting as a subject matter expert for paid social media, sharing best practice and identifying new opportunities for growth

To be successful in this role, you'll need:

• At least 18 months of experience managing paid social campaigns
• Strong experience delivering customer acquisition and remarketing campaigns
• Proven ability to optimise campaigns against commercial objectives
• Excellent written and verbal communication skills
• Strong analytical and reporting skills
• Advanced Excel skills and experience working with large datasets
• Experience using web analytics tools such as Adobe Analytics or Google Analytics

In return, Bupa offers a range of benefits, including:

• 25 days of holiday, increasing with length of service
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts
• Various other benefits and online discounts