Audience Development Specialist

Reuters Plus is a branded content and marketing studio that combines the authority of the world's biggest newsroom with the craft of a creative agency. They create custom content that builds meaningful connections and showcases clients' expertise.

The Audience Development Specialist will promote sponsored content across digital channels using digital marketing skills to create and deliver paid media plans, ensuring the right audience is reached through the right channels. The specialist will work on various campaigns promoting written content, live broadcasts, videos, and podcasts.

Key Responsibilities:

• Manage day-to-day operations to deliver paid marketing campaigns on target.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
• Optimize audience segmentation and targeting throughout campaigns.
• Report on campaign performance, provide recommendations, and compile a post-campaign analysis.
• Guide internal teams on paid media strategies, promotional tactics, and best practices.
• Maintain a social media calendar and ensure organic posting is on track.
• Work closely with the Team Lead to conduct and analyze test plans.

Required Qualifications:

• Fluent in English (written and spoken).
• 2-3 years of experience managing paid media campaigns.
• Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
• Strong understanding of social media bidding tactics and best practices.
• Experience with audience segmentation and targeting.
• Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
• Ability to work with cross-functional teams across different time zones.
• Strong organizational, analytical, and problem-solving skills.
• Working knowledge of AI tools (e.g., Claude, ChatGPT, Copilot), with experience using them in daily work and an understanding of their limitations.

Preferred Qualifications:

• Experience with content marketing promotional tactics.
• Digital media agency experience.
• Experience with Google Ads Suite and best practices.
• Experience working in a hybrid setup with multi-regional teams.

What's in it For You?:

• Hybrid Work Model: flexible hybrid working environment.
• Flexibility & Work-Life Balance: supportive workplace policies.
• Career Development and Growth: culture of continuous learning and skill development.
• Industry Competitive Benefits: comprehensive benefit plans.
• Culture: globally recognized, award-winning reputation.
• Social Impact: opportunities to make an impact in the community.
• Making a Real-World Impact: contributing to upholding the rule of law, transparency, and truth.

The base compensation range for this role in Poland is 84,000 PLN - 156,000 PLN.