Audience Development Specialist

We are seeking an Audience Development Specialist to promote sponsored content across digital channels. You will use your digital marketing skills to create and deliver paid media plans, ensuring we reach the right audience through the right channels.

Key Responsibilities:

• Manage day-to-day operations to deliver paid marketing campaigns on target.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
• Optimize audience segmentation and targeting throughout campaigns.
• Report on campaign performance, provide recommendations, and compile a post-campaign analysis.
• Guide internal teams on paid media strategies, promotional tactics, and best practices.
• Maintain social media calendar and ensure organic posting is on track.
• Work closely with the Team Lead to conduct and analyze test plans.

Required Qualifications:

• Fluent in English (written and spoken).
• 2-3 years of experience managing paid media campaigns.
• Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
• Strong understanding of social media bidding tactics and best practices.
• Experience with audience segmentation and targeting.
• Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
• Ability to work with cross-functional teams across different time zones.
• Strong organizational, analytical, and problem-solving skills.
• Working knowledge of AI tools (e.g., Claude, ChatGPT, Copilot), with experience using them in your daily work and an understanding of their limitations.

Preferred Qualifications:

• Experience with content marketing promotional tactics.
• Digital media agency experience.
• Experience with Google Ads Suite and best practices.
• Experience working in a hybrid setup with multi-regional teams.

What's in it For You?:

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions.
• Industry Competitive Benefits: We offer comprehensive benefit plans, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Make an impact in your community with our Social Impact Institute.