Senior Director, US Media Audience, Investment & Performance

Visa US Marketing is seeking a strategic, analytically strong media leader to serve as Senior Director, US Media Audience, Investment & Performance. This role leads Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.

The role manages a significant annual media portfolio for Consumer marketing and is responsible for setting allocation strategy, guiding investment trade-offs, and owning high-value audience development so media dollars are directed to the opportunities with the greatest business value.

Strategy & Portfolio:

• Lead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.
• Set the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.
• Guide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.
• Own the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.
• Partner with the content leader to align investment choices to the most strategically important brand opportunities while retaining ownership of audience strategy, media allocation, investment governance, and performance accountability.

Audience + Measurement System:

• Own audience strategy for the portfolio, including defining priority cohorts, high-value audience frameworks, and the signals used to guide targeting and investment decisions.
• Use audience and cohort intelligence from first party and near first-party signals to determine where Visa should concentrate investment, sharpen targeting, and improve delivery decisions.
• Lead modern audience delivery systems across addressable media, platform-native buying environments, automated activation, and AI-enabled optimization.
• Build measurement capabilities that connect media exposure to business outcomes, including closed-loop approaches tied to brand outcomes, high-value behaviors, payment volume, and other priority signals.

Thought Leadership:

• Bring a clear point of view on how signal loss, AI-driven discovery, platform automation, and changing consumer behavior are reshaping media investment and performance.
• Use external trends, tools, and market intelligence to understand how leading brands are evolving allocation models, targeting, and measurement.

Leadership & Culture:

• Build a team culture grounded in clear decision-making, disciplined investment management, and continuous learning.
• Create operating clarity across internal teams and partners so media decisions move faster and with stronger accountability.

What Success Looks Like:

• Visa’s US media investments are guided by a clear, repeatable allocation model that improves decision quality across audiences, priorities, and major moments.
• Audience strategy is clearly owned within the role and works together with measurement as a connected system that improves targeting, strengthens delivery, and helps Visa place more confident bets.

Qualifications:

• 12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced Degree.
• Preferred: 15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree; PhD with 9+ years of experience.
• Experience in paid media, media strategy, investment management, audience development, or related marketing disciplines.

Salary: The estimated salary range for this position is $208,000.00 to $333,000.00 USD per year.

Benefits: Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.