Assistant Manager, Digital Sales

We are currently seeking an experienced professional to join our team in the role of Assistant Manager, Digital Sales.

Role Purpose: This is an existing IWPB role that will be a key member of the Digital Sales team, reporting to the Senior Digital Sales Manager. The Digital Sales team will be accountable for growing usage of digital channels for all existing and new to bank and customers.

The Assistant Sales Manager will actively support the implementation of effective digital sales strategy and journey transformation outlined below:

• Accountable for Digital sales and revenue targets across wealth & retail products through digital channel.
• Support Senior Sales Manager to lead the execution of the digital sales strategy, digital journey optimization, enhanced digital proposition, customer awareness and acquisition efficiency to deliver the IWPB strategy.
• Responsible to lead commercialization of digital journeys available across branch and digital channel, enable the digital straight through and assisted acquisition strategy, manage the sales funnel to increase customers’ conversion (visit to submission and sales conversion).
• Collaborate with Data, Marketing, Product and Distribution colleagues to drive digital sales through strategic campaigns or transformative enhancement.
• Benchmark digital sales performance and processes against industry best practice; propose capability and/or process solutions to improve sales and conversion.
• Perform sales funnel analysis to identify growth opportunities and translating it to executable strategy. Collaborate with stakeholders to drive the positive change.
• Plan & execute sales activities, develop relevant customer communication materials to cross-sell and upsell whilst adhering to the regulatory and internal guideline.
• Monitor KPIs with day-to-day reporting, collaborate closely with global and local business stakeholders, risk & compliance, content management teams and etc. To plan, design, develop, test and launch relevant initiative on our public website, mobile and online banking channels.

Principal Responsibilities:

• Drive sales targets through sales funnel productivity analysis, optimization, enhanced digital proposition, messaging and acquisition efficiency.
• Assist to shape the annual operating plan and sales targets for digital sales and develop sales activity calendar.
• Develop a benchmarking for digital sales performance and processes against industry best practice, proposing changes where necessary.
• Lead commercialization of digital journeys available across branch and digital channels, deflect interactions from physical channels into digital channel.
• Strong collaboration with Data, Products, Customer, Marketing and Distribution to identify opportunities to develop engaging customer communication materials to enable sales conversion.
• Create clear front-line objectives and KPIs to deliver digital sales ambition.
• Partner with Distribution to drive digital adoption through providing solutions to the frontline pain points.
• Ensures an equal and balanced focus is maintained on operating and regulatory risks and mitigates these in a manner that protects HSBC’s brand.
• Effective team lead that coaches others through relevant communication and feedback.
• Individual will build a culture of continuous improvement in customer experience and functionality deployment.
• Collaborate with Account, Lending, Wealth product teams and other value streams to input into the design and optimize digital onboarding journeys to accelerate sales volume.
• Partner with Data, CRM & Messaging and Marketing to define metrics and implement strategies to achieve digital sales and activation outcomes.

Requirements:

• Ability to set clear strategic direction, aligned with Propositions, Product, Channels and Functions.
• Good understanding of digital technologies and physical distribution channels.
• Ability to drive change and innovation with respect to costs, revenue and service.
• Strong understanding of culture and experience positively driving culture.
• Strong data analytical skills, and good communication skills with experience in presentation to various stakeholders including frontline.
• Strong interpersonal skills and has the ability to communicate and influence at all levels of the organization.
• Proven experience in building and delivering a modern digital execution capability with tangible outcomes (e.g. demonstrated by increase in penetration rates, conversion rates, lower cost of acquisition).
• Bachelor’s degree above, major in IT, business or marketing is preferred.
• Min. 4 years of digital marketing or business management experience, experience or knowledge with financial industry is preferred.