Description
At PointClickCare, our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle.
Key Responsibilities:
- Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices
- Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates
- Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity)
- Serve as subject matter expert and mentor for the Marketing Operations team
Required Skills & Experience:
- Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience
- 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments
- Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions
- Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms
- Adobe Marketo Engage Certified Expert certification required or strongly preferred
Benefits & Perks:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition