Description
Airbnb's Marketing organization partners closely with the Global Partnerships team to turn commercial deals into brand-building moments. As Lead, Partnership Marketing, you'll own the marketing strategy and execution across Airbnb's partner portfolio , turning each partnership's commercial objective into a compelling marketing plan with clear success measures.
The Difference You Will Make You'll be the connective tissue between our partners' brand systems and Airbnb's, building campaigns that live on partner channels while staying integrated with Airbnb's owned storytelling. Success looks like a portfolio of partner campaigns that consistently deliver measurable brand and bookings impact, a scorecard that lets leadership compare performance across partners, and an operating rhythm for partner marketing that didn't exist before you built it.
A Typical Day
- Build and run marketing campaigns on partner channels , bookable placements, integrations, co-branded content, social, email, and on-site/in-venue activations
- Act as the day-to-day marketing counterpart to each partner's marketing team, owning the marketing relationship alongside the Partnership Lead who owns the deal
- Brief and partner with Creative to produce assets sized for partner channels, and manage a two-way approvals path between Airbnb and partner brand teams
- Maintain a rolling marketing calendar per partner, synced to both the partner's roadmap and Airbnb's central marketing calendar , including multi-year views for anchor partnerships
- Define and report on the brand metrics that matter per partner, partnering with Business Operations and Finance, and feed findings back into planning
- Deliver real-time, in-market marketing during live moments like major events and brand activations, often on compressed timelines
- Represent partner marketing in Airbnb's broader Marketing planning cycles, keeping Partnerships, PGM, Creative, Comms, and Regional Marketing aligned on what's launching, when, and why
Your Expertise
- 10+ years of experience in brand, partner, or integrated marketing, with hands-on campaign delivery , not strategy alone
- Direct experience marketing with or through external partners, such as co-marketing, sponsorships, brand collaborations, or channel/affiliate marketing
- A track record running campaigns end-to-end: brief, creative development, approvals, launch, and measurement
- Strong partner-facing instincts, with the credibility to be the calm, trusted presence in a room with another company's marketing or partnerships team
- Comfort moving fluidly between brand and performance conversations , able to defend a creative choice and speak to the bookings it drove
- Experience building process and structure in ambiguous, undefined environments
- Familiarity with co-branded measurement approaches such as incrementality, brand lift studies, or attribution across partner-owned media is a plus, as is experience with major sports, entertainment, or travel partners and live event activation
- Bachelor's degree or equivalent combination of education and progressive experience