Description
We are looking for a strategic, analytical, and highly collaborative B2B Growth Marketer to build and scale our SMB acquisition engine.
What you’ll do
- Develop and manage paid acquisition programs, with expertise in Google Search, Performance Max, and other Google Ads products.
- Define and lead the B2B acquisition strategy for SMBs, identifying high-potential customer segments, use cases, markets, messages, and channels.
- Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
- Develop compelling SMB value propositions and campaign narratives.
- Own creative strategy in partnership with Creative.
- Own performance measurement across the acquisition funnel.
- Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
- Partner with cross-functional teams to bring programs to market and turn learnings into action.
- Translate customer research, market signals, and campaign data into actionable insights.
- Establish clear operating rhythms, dashboards, and executive-ready communications.
- Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows.
What we’re looking for
- Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, Analytics, or a related discipline.
- Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
- Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
- Strong command of growth strategy and experimentation.
- Exceptional analytical judgment.
- Track record of leading cross-functional initiatives.
- Ability to move fluidly between strategy and execution.
- Strong written and verbal communication skills.
- Demonstrated experience using AI-enabled tools.
Preferred qualifications
- Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
- Experience building a new growth motion, channel, or customer segment from an early stage through scale.
- Familiarity with SMB needs, barriers, and buying behavior.
- Experience working in a global, matrixed organization.